boohoo.com, one of the UK’s largest pure-play online, own brand fashion retailers
The Company designs, sources, markets and sells own brand clothing, shoes and accessories through the www.boohoo.com website to 16-24 year old consumers in the UK and globally. boohoo is a lifestyle driven, online destination for young, fashion conscious women and men, offering customers access to the latest, on-trend fashions across a range of boohoo branded, value orientated products, sold through aspirational imagery. Founded in 2006, boohoo.com has grown rapidly, developing a brand identity and an international online proposition and now has over 2.3 million active customers, with approximately 140,000 new customers registering on the website per month.
The Group has a well-established brand in the UK, Ireland and Australia, and currently sells products into over 100 countries. Offering customers access to the latest, on-trend fashions across a range of boohoo branded, value oriented products, sold through aspirational imagery.
The Company’s ambition and growth prospects are underpinned by forecast growth in both the domestic and international online fashion retail markets, boohoo’s highly efficient product sourcing model and a robust infrastructure development plan.