about us

We are a leading online fashion retail group. Our brands, boohoo, boohooMAN, PrettyLittleThing and Nasty Gal, design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16-30 year old consumers.

The speed and agility of the group ensures it is first to market with the latest on-trend styles and fashion. Products are designed, sourced, largely in the UK, and subsequently distributed globally from a central UK warehouse.

The group sells products to customers in almost every country in the world, with a strong presence in the UK, US, Europe and Australia.

Founded in Manchester in 2006, boohoo is an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, and now has over five million customers. boohoo's offer has now extended in menswear through the development of the boohooMAN brand, and together with other range extensions such as boohooKIDS and maternity, it continues to grow.


Ambition To be the leading online fashion brand for all 16-24 year olds
Core products Dresses and tops
Styles Over 27,000
Active customers 5.2m at 28 February 2017
Target demographic 16-24 year olds
Average price point £13 at 28 February 2017


Core products T-shirts, jeans, jackets, hoodies & sweats
Styles Over 2,500
Core market UK
Target demographic 13-30 year males
Average price point £13 at 28 February 2017

PrettyLittleThing originated as an accessories-only website when it was founded in 2012. Today it has over one million customers, and has grown into a forward-thinking fashion brand aimed at bringing affordable style to female fashion breakers and makers. PrettyLittleThing does not just anticipate trends, it creates them. Taking inspiration from the catwalk, celebrities and influencers, PrettyLittleThing offers its customers products that are available before anywhere else. In January 2017, the boohoo group acquired a 66% interest in PrettyLittleThing.

Mission Make every girl feel like a celebrity
Core products Dresses, jumpsuits, playsuits and tops
Styles Over 6,600
Active customers 1.3m
Target demographic 16-25 year olds
Average price point £16 at 28 February 2017

Nasty Gal was founded by Sophia Amoruso in 2006, and provides a bold and distinctive brand for fashion-forward, free-thinking young women, offering limited edition clothing to a global audience. boohoo group acquired the Nasty Gal brand in February 2017.

Mission Nasty Gal provides the space to be a girl in progress
Core products Clothing, shoes and accessories
Styles Over 900
Core markets USA, UK and Australia
Target demographic 18-27 year olds

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