aim rule 26 plc is the ultimate holding company of Wasabi Frog, which trades as and was founded in 2006 by the Joint Chief Executives of the Company, Mahmud Kamani and Carol Kane. Both Mahmud and Carol have a long history of supplying fashionable clothing to high street retailers and launched in order to capitalise on the growing trend for online retail.

In the seven years since launch, boohoo has built a recognised brand and an international business, utilising UK based distribution and until recently only an English language website.

The boohoo product range was initially focused on clothing, in particular dresses for young women, however it now covers a much wider range of fashion-led clothing items, including footwear, accessories and menswear under the boohooMan brand launched in July 2013.

As of February 2014 boohoo has over 2.3 million active customers (i.e. those who have placed an order in the last 12 months), with currently approximately 140,000 new customers registering on the website per month. boohoo reached 500,000 active customers by August 2010 and passed through one million active customers in August 2012.

The following are the important events in the development of the Group’s business:

2006 Business founded by Mahmud Kamani and Carol Kane
2007 Top 10 Online fashion website award 2007 Cosmopolitan Magazine
2007 BT Online Retail Excellence Awards 2007
2008 Top 10 – Heat Magazine top online retailer awards
2009 Cosmopolitan Online Fashion Awards – Best Newcomer
2009 Catwalk videos launched
2010 Experian Hitwise Top 10 website in the Apparel and Accessories category (Jan-Dec)
2010 Cosmopolitan Fashion Awards – Best for Bargains
2010 Reveal Click to Buy Awards – Brilliant for Bargains
2010 boohoo website re-launched
2011 360° Product View launched for shoes and accessories
2011 Reveal Click to Buy Awards – Best for Bargains, Best Place to Spend £50
2011 boohoo commences television advertising in the UK and Ireland
2011 International Sales account for 10 per cent of group turnover
2012 Lorraine Awards – Best Online Retailer
2012 Group acquires Burnley warehouse
2013 Lorraine Awards – Best Online Retailer
2013 Capacity at Burnley warehouse increased by installation of mezzanine floor
2013 boohooMan launched
2013 International Sales account for 34 per cent of group turnover
2013 First local language international website launched in France
2014 Lorraine Awards – Best Online Retailer
2014 Spanish and German local language websites launched

The Company is the holding company of the Group. The following table contains details of the Company’s principal subsidiaries:

Company name Principal activity Country of incorporation Percentage ownership
ABK Limited Intermediate holding company Jersey 100% UK Limited (formerly Wasabi Frog Limited) Online fashion retail England 100%
Boo Who Limited Property holding company England 100% USA Limited Trading company England 100%

Country of Incorporation

Country of Incorporation and Registration Number

The Company was incorporated and registered in Jersey with registered number 114397 on 19 November 2013 as a public company under the name plc. plc is not incorporated in the UK and as such the rights of shareholders may be different from the rights of shareholders in a UK incorporated company.

Country of operation

The Company operates in the UK.

The UK City Code on Takeovers and Mergers applies to the Company.

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