OUR BUSINESS

Founded in the heart of Manchester’s historic textile district in 2006 by Mahmud Kamani and Carol Kane as boohoo, the group today is home to a portfolio of innovative fashion brands targeting style and quality conscious consumers with up-to-date and inspirational fashion. What started as one brand, growing extensively in the UK and Internationally, is today a platform of multiple brands servicing customers globally, generating sales in excess of £1bn.

We want to operate a business that is fair to all and kind to the environment and we are working hard to live up to these big ambitions. We know that there is a lot to fix in the fashion industry and we are keen, willing and actively taking part in finding and implementing solutions.