Our Vision & Strategy

Our vision is to lead the fashion e-commerce market globally, in a way that delivers for our customers, people, suppliers and stakeholders. Our focus is to maintain an outstanding customer proposition, with the latest fashion at great prices, combined with excellent customer service. To this end, we have a plan of continuous investment in our systems, infrastructure and technology to ensure we offer an optimal online shopping experience as we look to build for the future and further cement our position as a leader in global fashion e-commerce.


We have developed a unique platform, through years of investment in technology and processes, supply chain relationships and with the know-how of a great team of people. This platform enables us to penetrate markets and expand rapidly, operating multiple brands as we progress with our ambition to lead the online fashion market.


Product is at the heart of what we do, our teams take inspiration from the latest trends from around the world, launching hundreds of new products daily. We operate with responsibility towards all stakeholders and take many steps to ensure our supply chain operates in a responsible and sustainable way.


Our people are the fabric of our business. We want everyone who works with us, directly or indirectly, to be treated fairly, to have the opportunity to realise their full potential and to be proud to be part of the boohoo family.


We will continue to deliver outstanding growth whilst ensuring we reduce our impact on the planet. We will not be able to solve all the challenges we face immediately. Instead we will focus on areas where we can have the biggest impact first and we will report our actions and results in an open and transparent way.


We will continue to add appeal and excitement by investing in the areas that our customers, our people, our suppliers and our stakeholders care about to deliver growth in a sustainable manner.

Since IPO in 2014 the group has consistently delivered very strong, profitable growth, and will look to continue to grow through organic and acquisitive means which will be driven by our relentless focus on product, our brands, markets that we operate in and our customers.