Our Business.Taking Action

We’re passionate about fashion, our business and the role we can play in the wider industry. We want to take responsibility for the way we run our business and improve our impacts on people and the environment.

We are up front about how we work, our environmental footprint, and our role in the global fashion community - starting with how we create great jobs, our commitment to climate action, responsible marketing, strong governance, and our ambition to be a force for good in UK communities.




Responsibility for sustainability goes right to the top, with our leaders championing our ambitions. And everyone in the business is responsible for delivering our goals.

We know that strong governance is vital to driving progress and getting ready for the future. That’s why we’re making sustainability central to our business governance and brand targets, and keeping environmental and social impacts front of mind when we’re purchasing products.

We have strengthened our approach to governance with the appointment of a new non-executive director with a background in ESG. We have established an ESG committee comprised of our group executive director and three NEDs that will oversee the ESG strategy and provided recommendations to the Executive ESG Group.


We live and breathe marketing and social media. This is how we get inspiration, how we talk with our customers, how we sell our products and how we get feedback on what we do.

We don’t always get it right, but we face up to our mistakes, respond quickly and take action to make things right.

Our published marketing principles outline our commitment to honest and transparent communications.

Our READY FOR FUTURE guidelines are clear that when we use this strapline we explicitly state the product composition. As the Competition Markets Authority (CMA) Green Claims sets out, we want our claims to be accurate and understood by all.

Marketing principles

Ready for the future guidelines






Climate Change

Over the past two years, we’ve been working hard to calculate our carbon footprint across our own operations as well as our indirect emissions.

We’ve taken important steps to reduce energy use in our own operations through the use of renewable electricity, energy efficiency savings, the installation of solar panels at select sites, and have started to reduce the carbon impact of our products by introducing more sustainable materials.

Our science-based targets have been validated by the Science Based Targets Initiative (SBTi). By 2030 we will achieve carbon reductions across our value chain aligned with Science Based Targets equivalent to 52% reduction in emissions relative to our growth. This will include annual absolute emissions reductions in our own operations of 4.2% and annual reduction in value chain emissions of 7% relative to our growth.


The launch of our new boohoo group community programme marks the next stage in the group’s proud history of giving back. At boohoo were passionate about celebrating individuality and believe that every person, no matter what their circumstances, deserves to feel great about themselves now and realise their full potential in the future. So, we’re committing 1% of our pre-tax profits and the skills and expertise of our boohoo family to create a community of more empowered and confident people - living happier and more authentically as who they want to be.





Our people

We want to attract and retain the best talent in the industry, building a diverse, inclusive Boohoo Family where all our colleagues feel valued, have the opportunity to reach their full potential and are proud of what we achieve together. We’ll listen to colleagues’ needs, make diversity and inclusion a part of everything we do, and create a thriving workplace culture. We’ll focus on health and wellbeing and provide first-class learning and development opportunities as well as market-leading reward and benefits packages. And we’ll improve the way we monitor performance and plan for the future.