Founded in Manchester in 2006, boohoo is an inclusive and innovative global brand targeting young, value-orientated customers, pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

In 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing and free-thinking brand Nasty Gal. In March 2019, the group acquired the MissPap brand, in August 2019 the Karen Millen and Coast brands and in June 2020 the Warehouse and Oasis brands, all complementary to the group's scalable, multi-brand platform. In January 2021, the group acquired the intellectual property assets of Debenhams, with the goal of transforming a leading UK fashion and beauty retailer into a digital department store and marketplace through a new capital-light and low-risk operating model. In February 2021, the group acquired the intellectual property assets of UK brands Dorothy Perkins, Wallis and Burton. As at 28 February 2021, the boohoo group had 18 million active customers across all its brands around the world.

The following are the important events in the development of the group’s business:

2006 Business founded by Mahmud Kamani and Carol Kane
2007 Top 10 Online fashion website award 2007 Cosmopolitan Magazine
2007 BT Online Retail Excellence Awards 2007
2008 Top 10 – Heat Magazine top online retailer awards
2009 Cosmopolitan Online Fashion Awards – Best Newcomer
2009 Catwalk videos launched
2010 Experian Hitwise Top 10 website in the Apparel and Accessories category (Jan-Dec)
2010 Cosmopolitan Fashion Awards – Best for Bargains
2010 Reveal Click to Buy Awards – Brilliant for Bargains
2010 website re-launched
2011 360° Product View launched for shoes and accessories
2011 Reveal Click to Buy Awards – Best for Bargains, Best Place to Spend £50
2011 commences television advertising in the UK and Ireland
2011 International Sales account for 10 per cent of group turnover
2012 Lorraine Awards – Best Online Retailer
2012 Group acquires Burnley warehouse
2013 Lorraine Awards – Best Online Retailer
2013 Capacity at Burnley warehouse increased by installation of mezzanine floor
2013 boohooMan launched
2013 International Sales account for 34 per cent of group turnover
2013 First local language international website launched in France
2014 Lorraine Awards – Best Online Retailer
2014 Spanish and German local language websites launched
2016 Acquisition of PrettyLittleThing
2017 Acquisition of Nasty Gal
2018 renamed to boohoo group
2019 Acquisition of MissPap
2019 Acquisition of Karen Millen and Coast
2020 Acquisition of Oasis and Warehouse
2021 Acquisition of Debenhams
2021 Acquisition of Dorothy Perkins, Burton and Wallis

The Company is the holding company of the Group. The following table contains details of the Company’s principal subsidiaries:

Company name Principal activity Country of incorporation Percentage ownership
Boohoo Holdings Limited Intermediate holding company England 100% UK Limited Online fashion retail England 100% Limited Online fashion retail England 100%

Country of Incorporation

Country of Incorporation and Registration Number

The Company was incorporated and registered in Jersey with registered number 114397 on 19 November 2013 as a public company under the name

The Company changed its name to boohoo group plc with the company registry of Jersey on 10 July 2018.

boohoo group plc is not incorporated in the UK and as such the rights of shareholders may be different from the rights of shareholders in a UK incorporated company.

The Company’s shares are traded and quoted on the AIM market of the London Stock Exchange. The Company’s shares are not traded or quoted on any other market

Country of operation

The Company operates in the UK.

The UK City Code on Takeovers and Mergers applies to the Company.

This page contains key management and financial information and has been designed to comply with the requirements of Rule 26 of the AIM Rules on Company Information Disclosure.